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Our story

About Belurae

Everyday personal care is often sold with more noise than information: big promises, tiny print, and very little about how to use a product well. Belurae is built to do the opposite.

What Belurae is

Belurae is a beauty and wellness store built around simpler everyday body-care routines. We begin with at-home hair removal — a spray mousse · 140 ml you spray on, leave for 5–10 minutes and wipe away — and will grow into body care and aftercare, one considered product at a time.

Our mission

To make everyday care easier to understand and easier to do. That means publishing the key ingredients of everything we sell, writing directions you can follow without a magnifying glass, and saying plainly where a product shouldn't be used.

Who makes our products

We don't pretend to manufacture what we don't. Our hair removal mousse is made by PHOFAY (Cloud Sense); the maker is named on every product page. We choose the products, write the guidance and look after you from order to delivery.

How orders work

Checkout is handled securely by Shopify. Orders ship with tracking and usually arrive in 3–8 days. Questions at any point: support@shoptrackify.com.

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The idea

Smooth skin, without turning your routine into a chore.

Shaving means a blade against your skin; waxing means pulling. This mousse works differently: you spray an even layer, leave it for 5–10 minutes, then wipe it away together with the hair using the scraper in the box.

The manufacturer labels the formula hypoallergenic and additive-free, with aloe leaf water, glycerin, hyaluronic acid and ginseng and portulaca extracts listed as key ingredients. Every skin is different, though — so we ask everyone to patch test first, and we tell you plainly where not to use it.

No blade, no strips

Spray on, wait, wipe away with the scraper. Nothing cuts or pulls at the skin.

5–10 minutes on skin

A defined window from the directions. Rinse off at 10 minutes, even if some hair remains.

Labelled hypoallergenic

The manufacturer labels it hypoallergenic, additive-free and suitable for sensitive skin. Patch test 24 hours before first use.

Light citrus scent

Scented with the manufacturer's “Orange Spring Cologne” fragrance.

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